In my previous posts Employee Alignment with Strategy, Aligning Organisation with Strategy and Culture and Customer Intimacy Organization a lot has been written about change of organisation and alignment with strategy.
But why change a winning team?
No, why do that - if rules and competition stay the same.
We have discussed how the landscape is changing. The market is going from local to global and we are no longer alone with our solutions.That is why we must change - because the rules and competition are changing!
Change means going through phases:
Typically there is a pre-change phase of contentment: Things seem to be ok - one does not even think about change.
When a big change is announced, the first reaction is often one of denial: Why change - and if change, certainly not like this!
Over time - shorter or longer - the mood changes into one of confusion - ok, so we have to change but what does this mean for me?
Through information, consultation, involvement, the new focus starts to show up as results - results that improve the competitive position and the bottom line. The last cyclical phase in change has been achieved: Enlightenment - yes it was right to change and we did it!
Change is not new - change is constant.
But the degree of change has changed.
When will we land on both feet again?
If you want to or need to move forward, you cannot always have both feet on the ground - a jogger at the most has one foot on the ground the other is in the air. Still with a little training she manages to move ahead and stay on track.
To change and move ahead, you have to be dynamic.
PETER SØRENSEN
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