B2B - Strategy Tools - Part 6

Strategic Focus

The Strategy must be clear as crystal and clearly describe how the company creates a unique position in relation to its customers and against its competitors. The organisation must fit like a glove with the strategy and a winning team of employees with the right competencies must be set. Operations must show positive figures and the key figures must point forward to show future potential of the business.
Strategic focus means acting based on knowledge regarding:

• What is the business strategy of the company? (Customers, product, technology, distribution system, employee competences…)
• Who are the key employees and what are their competencies and motivation?
• What key performance indicators give decisive information about where the company is going?

Why focus?

• ”In a world where knowledge is rapidly expanding, a focus can be of particular help. No one company can hope to stay on top of the technological developments in many different application areas.
• A focus helps direct our production, development, marketing and management efforts.
• A focus helps us in becoming more powerful.”

”Focus – the future of your company depends on it” by Al Ries

PETER SØRENSEN