Wednesday, January 23, 2008

B2B - Strategy Tools - Part 3

Business Strategy - definition

A Business Strategy answers the following questions:
  • Who are our customers
  • What needs of our customers do we want to fulfill?
  • With what tools do we plan to fulfill our customers needs?
A Business Strategy is supported by specific Actions Plans that are important in carrying out the Business Strategy. The Action Plans answer the following questions:
  • What should be done?
  • What is the expected result ?
  • When should it be done ?
  • Who is responsible?
  • With what resources should it be done?
As Lars Bergendorff from "Lars Bergendorff Business Development" puts it a Business Strategy improves the profitability of the company:
  • By increasing the revenue

    • increasing the value to the customer and the sales price level.
    • increasing the demand from customers and the sales volume.

  • By decreasing the costs

    • eliminating activities which are not supporting the Business Strategy
PETER SØRENSEN

2 comments:

OPTIMUM PERFORMANCE TECHNOLOGIES said...

Hi, Peter:
Just dropped into your weblog after a link from another weblog. Interesting stuff, but I notice there are a lot of garbled html lines in your blog posts. Very messy. I think something is not right. Can you kindly look into your weblog & rectify them?
Thanks & regards, Say Keng

B-E-E Consulting said...

Thanks for your valuable comments Say Keng - unfortunately I only read them now.
I edit and work using Firefox as my browser and have experienced no problems.
However I have now looked at my posts using explorer and yes you were of course right.
The problem should now have been fixed.
Thanks again - I hope you will continue to enjoy reading my post on strategy.

Peter Sørensen